Are there online reviews for your Orthodontics practice? Online reviews are a crucial part of any business. This is so because more than 88% of customers read the reviews before they consider a service, company or product. Nowadays, people are turning to the internet to learn more about a business, such as an orthodontics office. Therefore, it is good to encourage your patients to give reviews on the services they receive from your practice. With such reviews, potential patients will most likely choose to come to your place over those without client feedback. When dentists receive online reviews from their patients, the establish credibility. What most people do not understand is how these reviews can affect the success of the dental clinic. How can a practice get more reviews online? Read on to learn more about how crucial online dental reviews are.
To What Extent Do Orthodontists’ Online Reviews Affect Patient’s Decisions?
There are two results that an online review of your clinic can bring. These are:
- The initial decision of potential patients will be affected
- It will affect how your clinic ranks in search results
When clients search anything on Google, the local results show on a separate section at the top area of the search, prior to the actual results showing. Many factors affect a company’s ranking after a local search. One such factor is online reviews. Once Google notices that your practice gets well-rated by your patients, it will reward you by ranking the practice higher on the local search.
The Most Recommended Platforms for Reviews
In order to get more attention from potential patients, you need to post the reviews on sites that are well known. The most popular sites are Facebook, Google+ and Yelp. Most of your patients will most likely have an account for at least one of these platforms. All you have to do is encourage your clients to give feedback on the services and products you offer on any or all these platforms. Below is an coverage of these sites.
Reviews on Facebook
The social media platforms have been gaining a lot of popularity over the past few years. As a result, many people are widely using these platforms to either advertise their companies or to learn more about other practices. Therefore, if you have more reviews on Facebook, it will be an advantage to your business. If there are no Facebook reviews on your practice, clients will assume you are not credible. They will therefore look for other orthodontic clinics to visit. There is a lot of competition among dentists. Therefore, make sure you are doing whatever it takes to gain popularity over your competitors. The first thing you can do is ask your patients to give reviews of your practice on Facebook. In return, ensure that you respond to those reviews. Clients with Facebook accounts only need to go to your site, click on write a review and rate you by choosing 1-5 stars. It is as simple as that.