8 in 10 Say They Trust Online Customer Reviews

According to a recent study completed by BrightLocal, 8 in 10 consumers say they trust online customer reviews as much as personal recommendations. This is a great testament to online reviews. Many people in the past were a bit weary when it came to online customer reviews because how they could be modified, automated and manipulated in many different ways. As Google and other review services have become more sophisticated it has become harder for people with bad intentions to game the system.


WhyiLike has taken customer review authenticity and verification to a new level with theĀ  launch of handwritten reviews that are written by customers while still at the business, sent to WhyiLike for posting and then verified via email before launching the review. This is very important because consumers must know the authenticity of the reviews before believing them. Our verification process decreases review spam to zero since each review is verified by a human before being posted.

Other customer review stats from the report:

  • 67% read 1-6 reviews before forming an opinion about a business
  • 73% say positive customer reviews make them trust a business more
  • 65% are more likely to use a business that has positive online reviews